7 Things You Should Know About Using Conversational Marketing For Painting Contractors
As many as 80% of businesses are likely to have some sort of automated chatbots installed by the end of 2020.
Using conversational marketing, which is based on customer feedback, you can connect with your customers and find out what they want.
Here are 7 things you should know about using conversational marketing for painting contractors.
1. Have Chatbot Playbooks Ready
When you are getting ready to set up your chatbot for your site, you should be ready for the different chats that will occur.
What you will need to do to set up a playbook is think about what a customer might want to ask you and be prepared with the answers.
The playbook will have every question the customer will ask with the answers that your bot will provide.
You will also want to have follow-up questions ready since it’s likely that your actual customers will ask them.
The good thing about a chatbot is that you can add to it as you find out what your customers typically ask you.
Here is a good tutorial to help you build a good script for your chatbot:
Chatbot Scripts: A Step By Step Guide (With Examples & Templates)[Related:Painting Contractors: 7 Ways To Utilize Social Media To Get Leads]
2. Be Selective With Where You Put Chatbots
When your customers are looking around your website, if they see chatbots on every page it will get to be too much.
Seeing your chatbots that often will lead them to not want to interact with them, as they will become part of the background.
Your chatbots should be on certain pages that are more important and where you want people to ask you questions.
A good example of a page on your site where you should have a chatbot is the page where you have people request a quote for your service.
It’s good to have it on this page because it’s the place where people are most likely to have questions — right before they request a quote from you.
3. Keep The Chats As Simple As Possible
When you’re having your chatbots chatting with your customers, you don’t want to make what they’re saying overly complex.
The more simple their script, the better off you will be as you will be able to talk to just about anyone who comes onto your site to hire you.
Think about what the customer is likely to be trying to get and try to figure out the shortest path to get there.
Remember also that you won’t want to make your customer fill out an extremely long form after they’ve just spent the time to chat with your chatbot.
4. Make The Chats More Human With Jokes And GIFs
When people are chatting with a chatbot, it can get a bit dull if you only have the bot send information about your business and nothing else.
You can make your chatbot a bit more interesting if you pepper in some jokes and popular GIFs along with the conversation.
GIFs are the kind of things that will keep a conversation moving and tend to get a good laugh out of your customers, which will keep them connected.
It would be a good idea to change up what
Here is a video tutorial on adding GIFs to your chatbot:
5. Request Feedback By Email
When it comes to getting feedback from your customers, there are many ways to reach out to them.
Some will tell you that you should ask for such feedback using social media, and while this is a good way to get feedback, there is a better way — email.
The good thing about email is that when you send email to a customer, they don’t feel pressure or rushed to answer it.
An email message in which you ask your customers what they thought about the work that you did for them can be answered when they have time.
6. Pay Attention To Your Social Media
As important as it is to have a presence on social media as a professional painting contractor company, just having it isn’t enough.
You have to actively check in on your various social media platforms to see if anyone has messaged you.
More specifically, you should look for messages that your chatbot maybe was not able to answer, and then message the person back.
Of course, when you see messages that your chatbot can’t answer, it’s a good time to update the scripts so that it can answer those questions in the future.
7. Listening Is Key
One of the most important things when it comes to conversational marketing is that you should actively listen to your customers.
Listening doesn’t have to be just in the form of reading the emails that your customers send you and the messages they send through various messaging apps.
Listening can also come in the form of you not only reading the reviews that people leave for your painting work, but also responding to them.
Replying to reviews, even negative ones, will let your customers know that you care about them and what they want.
1. To best have your chatbot(s) prepared to answer the kinds of questions customers will ask, have chatbot playbooks ready with different streams of dialogue you can have with them.
2. Since you don’t want your customers overwhelmed seeing your chatbot, be selective with where you put chatbots.
3. To keep people interested in the chats you or your team is having with them, keep the chats as simple as possible.
4. People like to feel like they’re chatting with a real person — make the chats more human with jokes and GIFs.
5. To find out how your customers like what you do for them, request feedback by email.
6. Pay attention to your social media to make sure that you don’t miss any messages from your customers.
7. Listening is key – you will know what your customers want from you as a company when you do.