Category Archives for "Testimonials"

How to Use Customer Testimonials to Drive Sales

How to Use Customer Testimonials to Drive Sales Testimonials are word-of-mouth marketing. When delivered efficiently, they can be a great addition to your business because social proof is a powerful thing in the business world. Make Sure You Are Giving a Benefit. Your product or service should improve a customer’s life. Ask your client these […]

The Importance of Testimonials

The Importance of Testimonials The marketing world is changing. According to Optify’s B2B Marketing Benchmark Report, statistics show that “80% of traffic is coming from organic search and direct traffic.” This means that users are finding sites through research via google, as well as discovering through testimonials. So what is a testimonial? Testimonials are recorded statements from […]