SEO Trends in 2023 You Should Learn To Grow Your Business
Did you know that SEO (Search Engine Optimization) drives 1,000%+ more traffic than organic social media alone (Source. : ahref)?
Taking advantage of SEO trends and using them well can help your future customers find you and request your services.
Here are some SEO trends that can help grow your business in 2023:
1. Voice search optimization
There are a number of ways that you can improve your voice search results.
Voice search results refers to answers people get when they ask voice activated devices such as Alexa and Google Home.
Using natural language on your website and blogs, writing in the natural way people speak, will help.
This is because when people are asking their devices, they phrase their questions the way people normally speak.
It’s also helpful to make sure your website is mobile friendly — if someone finds your site by voice search and then it’s slow, you can imagine how quickly they’ll look elsewhere.
2. Video content optimization
Using video content can be a great way to keep people on your site, improve their experience, and boost your SEO.
If you want to be sure that your videos perform well on your site, there are a few things that you should do.
If your videos are well produced, with good lighting and good sound, this is a key step to ensuring people keep watching them.
When you share videos to sites like YouTube, you should always have titles that will catch the eye of people searching for them.
Doing this will also help search engines to find your videos, which ultimately leads to more views.
3. Mobile-first indexing
Mobile-first indexing means that Google is first looking at the mobile version of websites before the full versions of the sites are indexed.
Since so many people use their phones to do the majority of their web browsing, you should make sure that the site is mobile friendly.
Optimizing your site could easily be an article on its own but know that if your site is hard to read on a phone or takes too long to load, people will not stay on it too long and Google will not think too well of it, either.
4. Local SEO optimization
Through local SEO optimization, you focus on getting people who are searching for your service in your area to your site.
Optimizing for local SEO will get you more customers, more sales, and better traffic to your site.
Better local seo optimization also helps to make for an improved user experience, which makes for people staying on your site longer.
In doing this, you will improve your overall SEO, which then gets more people to find your site.
5. Featured Snippets Optimization
Lastly, you should look at how you can make use of featured snippets to optimize your SEO.
When you write your content on your site in such a way that it answers questions that people have, it will be more likely to get set up as featured snippets.
What this means is that people will see the answers you provide close to the top of the Google search results page.
If you can have your answers be short and to the point they will be more likely to be featured as snippets by Google.
Remember though that featured snippets change over time and are not guaranteed by Google.