Best Email Practices To Use For Your Painting Business
99% of people online check their email every day, and yet despite how much email is received, much is deleted.
In fact, close to 20% of emails that people receive get deleted without even being read first.
There are things that you can do to help improve how many people read your email and act on it, too.
Let’s have a look at some of the best email practices that you can use for your painting business.
1. Make Sure Your Subject Is Eye Catching
One of the quickest ways that your email can get sent directly to the trash is if the subject isn’t interesting.
Before your customers and possible customers consider opening an email, they first read the subject.
If that subject looks good and interesting, there’s a much greater chance that they will open it…
…than if your email has a basic subject such as “What’s Happening in August!”
Here’s a video on what makes for a good email subject line
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2. Add Good Images
In any email from you, you’re going to want to include at least one image to break up the text and make it look better.
Good images for your email should be either related to your company or the work that you do.
If you are sending an email about a kitchen cabinet painting deal, you might want to have a good photo from a recent painting project.
Doing this will help your customers understand quickly what you can do for them.
3. Always Include A Call To Action
If you write a whole email to your clients and potential clients, but fail to ask them to do something, you are missing out.
It’s important not to sound sales-y in your emails, but keep them G.I.E. – full of gratitude, inspiration and education!
Keep your calls to action within those same lines of G.I.E.: Click here to check out the latest video testimonial!
Or Click to learn our cabinet repainting process!
4. Segment Your Email List
There are so many different things you can send to your email list that it’s often difficult to tell what is working and what is not.
If you use a technique called segmenting, you can split your list into two or more lists and send different emails.
By doing this, you will be able to see which email does better and make use of that sort of writing in future emails.
5. Buying Lists Is Not Worth It
One thing that you shouldn’t do as a painting contractor is to consider paying to buy email lists.
There are companies that sell such lists, and the money that you spend on them is really not going to be worth it.
When you buy a mailing list, you never really know what you’re going to get – it could be random people with no interest in paint work.
As nice as it may be to see big numbers for your list, it means nothing if most of those people delete your email before reading it.
6. Double Opt-In Is Important
In finding subscribers to your email list, one thing you can do is to have forms that people fill out with their email information.
You can get better subscribers if you first ask people to verify that they actually did want to subscribe.
This is known as the double opt-in – the first time being when they fill out the form, of course.
The second part of the opt in is when they open an email from you and click to confirm they want to be on your list.
By requiring people to take an extra step to get on your list you will be a bit more sure that the people actually want to be on it.
7. Keep Your List Clean!
As good as it is to keep growing your email list, it’s important to recognize that sometimes people will want off.
More importantly, they may well not realize how to remove themselves from your list and stay on because of this.
There’s no good reason to keep someone on your email list if it’s been many months since they opened an email.
With good group email sites (such as MailChimp) you can run a report and see who hasn’t opened an email in a long time.
From there you can send an email asking if they want off of the list, offering a simple unsubscribe option.
Another thing you can do is if you see that a person has been not opening for a long time – just take them off yourself.