How to Use Customer Testimonials to Drive Sales Testimonials are word-of-mouth marketing. When delivered efficiently, they can be a great addition to your business because social proof is a powerful thing in the business world. Make Sure You Are Giving a Benefit. Your product or service should improve a customer’s life. Ask your client these […]
Continue reading...
The Importance of Testimonials The marketing world is changing. According to Optify’s B2B Marketing Benchmark Report, statistics show that “80% of traffic is coming from organic search and direct traffic.” This means that users are finding sites through research via google, as well as discovering through testimonials. So what is a testimonial? Testimonials are recorded statements from […]
Continue reading...
Are you getting a lot of traffic on your site but not a whole lot of solid leads? Your lead magnets may need some touching up… But what is a lead magnet? A lead magnet is an incentive that you would offer to a potential buyer in exchange for their contact information. There are many […]
Continue reading...
We all work on growing our businesses quickly and effectively. Some things work well, and others not so much. If you’re tired of getting your hopes up only to see disappointing results, this is for you! Here are 7 proven growth hacking techniques that will surely improve your business: 1. Utilize a Referral Program This […]
Continue reading...