Keep Your Customers Coming Back Using Customer Relationship Management


Keep Your Customers Coming Back Using Customer Relationship Management

In order to run a successful business and keep your customers coming back in through the return path, it is important to have excellent customer relationship management.

The better you learn to build a relationship with your customers, the more successful your business will become!

Here’s something else to think about…

How much do you spend on advertising?

The amount of money you spend on trying to gain new customers can get very expensive, especially when you aren’t guaranteed any fish to bite your line in the first place…

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Although advertising is a great way to gain new customers, why not put effort into keeping the customers you already have? It’s smarter and more cost-effective.

Using customer relationship management (CRM) can help you learn your customer’s behavioral patterns.

Once you gain those insights, you can then modify your business to suit their needs directly and individually.

How can CRM be achieved?

  1. Alter the way your business operates by providing exceptional customer support so that your customers are always responded to within 24 hours. (Even better is sending a “you’ve been heard email” within 12 hours, this lets them know that your aware of the problem and you will get back with them with a solution asap.)
  2. Give customers a chance to provide feedback so that you can better your products for them. This will also help you learn about your customer’s preferences and purchasing habits.
  3. Segment your customers into groups based off of purchasing behavior so that you can market products to them that specifically suit their needs.

How can CRM benefit my business?

Your business gains many benefits through maintaining a relationship with your customers, here are a few:

  1. If you are segmenting your customers based on their purchasing habits, this can lead to an increase in sales for you… all because you paid attention and marketed to them exactly what they wanted.
    1. This can also create a great reputation for your brand because the more relevant you are to them, the more personal it becomes.
  2. By paying attention to purchasing habits, you are also able to cross-sell. This is when you offer a customer a product or service that is related to a purchase they’ve made.
  3. However, if you do not gain any new sales from past customers through attempting to build a relationship, you are not at a complete loss… the benefit is that you know which customers are profitable and which are not.

After all, your customers are the reason your business is still regulating … right?

This is why you NEED to recognize and value your customers through customer relationship management.

About the Author

Nadia Burnett is the president of DYB Virtual, who works with a team of virtual assistants to give hundreds of painting contractors back their time and sanity since 2016. She knows that operating a painting business while trying to grow it behind the scenes can be all too overwhelming; so she's on a mission to help them delegate time consuming and tedious tasks to those who are trained to carry them out quickly and effectively.

Ron Ramsden - June 12, 2018

Great article Nadia, I like the reminder of segmenting your market and sending only what is pertinent to them as it seems more personal.

Keep them coming as we all need the tips.

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