Painting Contractors: 7 SEO Trends You Don’t Want to Miss in 2020
You should know that algorithms change more than us women change clothes…
Compared to a few years ago, there are many more ways to drive visitors to your painting website than before.
Here are 7 SEO trends for painting contractors that you don’t want to miss in 2020!
1. Voice Search
→ 40% of the adults now use mobile voice search at least once daily.
→ 75% of smart speaker owners search for local businesses on a weekly basis.
Voice Search is easily one of the top ways consumers find things online now.
Whether it’s Siri, Alexa, Google, or whatever else they’ve come up with by now, everyone is quick to ask their devices when they want to find something; especially local services, like painting.
There are a number of ways to enhance your voice search results:
- One of them is to write your website in a way that people speak rather than how we write. (Try reading your blogs out loud before posting)
- Secondly, Google loves “structured” websites (this means adding heading and subheadings to your blogs, FAQ, and even in your website menu.
2. Website Speed
The speed of your web site refers to how fast the site loads.
→ A 100-millisecond delay in load time can cause conversion rates to drop by 7%.
→ Pages that load within two seconds have an average bounce rate of 9%, while pages that take five seconds to load have a bounce rate of 38%.
Even though a user may have high-speed wifi, there are many ways we can make our web sites load faster.
I recommend trying out GTMetrix, a free tool that let’s you test your website speed.
A 2 second or less load-time is optimal.
First and possibly most important, if you want your site to load faster, don’t just randomly insert any image.
The images/pictures on your site should be made to load as quickly as possible while still looking good and not being too small.
When uploading any image, be sure to adjust the size to an appropriate size before uploading.
You wouldn’t want to try to fit an 8,000 x 8,000 size image into a 300 x 300 space.
To take away the extra hassle, I use ShortPixel, a free plugin for up to 100 images a month, to adjust my photo size automatically.
In addition, it could be worth moving to a new web host to improve the speed of your site loading.
3. Rich Snippets
Snippets are the little paragraphs that you see when you do a search under the link.
As you can see, the details appear under the URL and explain things like your contact details, reviews, pricing, location, star-rating, and more.
If done well, they give a little bit of an indication of what is in the link so people know if they should click on it.
Rich snippets, on the other hand, are snippets that are enhanced, a richer result that get more eyes to look at them.
Unfortunately, rich snippets are not something you can just click to “turn on” they do take a little work.
It is worth it to get your search results higher up and thus clicked more often.
Google has a tool to test if your website is “structured” enough for rich results, try it out here.
Here is a video tutorial on how to use rich snippets on your site:
4. Accelerated Mobile Pages
According to official Google statements, more than 50% of search queries globally now come from mobile devices.
The point of using “Accelerated Mobile Pages” (AMP) is to have less noise on pages that are meant for people’s mobile devices.
You will only see certain kinds of design with accelerated mobile pages.
Here’s how to add 2 plugins for AMP to your website:
5. Optimize Your Website for Mobile
Optimizing Mobile Pages is something that you can do to get them to load faster and increase SEO.
If your website design for mobile is the same as desktop, it’s not going to look very user-friendly…
You want your web site to look quite different on mobile than it does on the computer.
Here’s a free tool by Google to test out whether or not your website is mobile-friendly.
One way to get your site optimized for mobile use is to use the responsive WordPress theme.
Using the Responsive theme gets it to automatically look the best for the device being used for viewing it.
Here’s a tutorial on using responsive themes in WordPress.
6. Use Backlinks Properly
Backlinks are links on outside web sites that lead to your website.
According to Hubspot, Companies who engage in blogging receive 97% more backlinks to their site.
The more prominent the site that links to your site, the better the effect on SEO!
One way to get someone to link to your site is by interviewing a fairly well know company and then once you’ve posted it, ask them to share it.
Most people will share something about themselves, especially an interview.
One of the most important things is to make sure that the backlinks come from pages related to yours.
Using mobile optimization (see above) is one way to make sure that you get backlinks to connect to your page.
Here’s a video tutorial on the best way to use backlinks :
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7. High-Quality Content Is Important
After everything else that you might do to improve the SEO for your web site, the most important thing is to make sure your content is high-quality.
The better the writing for your web site, the higher your pages will land in search results.
It’s important when you’re writing to keep your audience in mind and to write for them, not just for yourself.
When using keywords, they should flow naturally.
If anything, don’t load your blogs with keywords, first focus on the user experience because Google is going to rank the one that works best for the reader.
It’s also important to aim to write content that is going to stand out, that isn’t already covered by thousands of blogs out there.
- Optimize your content for voice search by structuring your website and blog, while also writing in the way we naturally talk.
- Optimize your website’s loading speed by making sure your images aren’t too big, a 2 second or less load time is optimal. Use a tool like ShortPixel to optimize your images automatically.
- Aim for rich snippets as your search results by working on getting your HTML to be compliant (see video in blog).
- Accelerated Mobile Pages – this will optimize the mobile experience of your site & it may take a little work, but it’s worth it!
- Optimize your website for Mobile – your website view on desktop should not look the same as on mobile. (see blog for example)
- To get high ranking sites to link back to your site, Interview a fairly well-known company and then once you post the content, ask them to share it.
- High-Quality Content – don’t try to jam in keywords, just optimize it for the user experience for the blog to flow naturally.