7 Reasons Your Emails Are Not Bringing in Painting Leads
The average email open rate is about 20.8% with a click through rate of about 2.4%.
What’s your average open rate?
To kick your stats up a notch here are 7 reasons your emails are not bringing in painting leads:
1. Not Using A/B Testing
An important thing for everyone with an email list to do is to make use of A/B testing from time to time.
A/B testing means that you split up your email list in half and then make two versions of your next email.
The two emails would be similar, but different enough — the idea is that you want to try different approaches with this.
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You’re going to want to send one group the first email, and the second email to the second group.
The reason you want to do this is to see which email approach works better — which converts better, for example.
Here is a video tutorial on A/B testing and how to do it well:
[Related:7 Ways a Monthly Email Newsletter Will Benefit Your Painting Business & What to Include In It]
2. Your Emails Are Too Wordy Or Vague
If your emails are too long (in that you spend too much time on any one topic) it is possible you might be losing your reader’s attention.
Read over your emails and see if you could say the same information with fewer words — if you find that they are too long, that is.
Studies show that if you write about any one subject for more than twenty lines, you’re probably writing too much.
At the same time, there’s the possibility that you are being too vague or unclear in your emails
If you do this, you could be as short in the word count as could be but confusing your readers.
They will read over your email and think, that is interesting but what was the point of all that?
Better to be clear in your emails and remember to not write too much.
3. Bad Subject Lines
Another reason that your emails may not be bringing in painting leads is that your subject lines are not well written.
The email subject is the first thing that people see when they are looking in their inbox, and if your subject is bad enough, they’ll delete it and not open.
Even worse, if your subject line is really bad, people might think that your email is spam and report it.
When this happens, you get a ding from the company you are likely using to send out your emails.
If you get enough of those you’ll lose your ability to send emails as they will suspect that you use their service to send spam.
Since nobody wants that, you want to make sure that you use a well written subject line for your emails.
4. Bad Design
A well written email is important, of course, but if the design of your email is not that good people won’t get to read a word.
Good design means that the layout of the email should make sense — and the eyes looking at the email will know where to go.
Too much text in the email without even a single image will make people’s eyes roll — add some graphics to your emails.
You should also think about the shape of your email to help your readers get from one part of your email to another.
Plain text emails are a thing of the past — get good design in your emails or you won’t see the leads come in.
5. Not Using A Call To Action
When you’re writing a good email, you have to have a call to action at some point that will get the reader to do something.
This could be a number of things in an email such as “click here to schedule a consultation” or “click here to see our offerings.”
In both of these examples, you are telling the reader that they need to do something, and what they get for doing it.
If you don’t include a call to action with your email, there will be no drive for them to do anything when they are finished reading.
It may be quite an informative email, but information alone is not going to bring you leads – you need a call to action.
6. Not Mobile Friendly
When you realize how many people are reading emails on their phone exclusively, you have to think about how your emails look.
If your emails are set up to look good on mobile devices as well as other setups, then you are set.
If, however, your emails look better on a desktop or laptop than they do on the phone, you need to make some changes.
When a person opens up your email on their phone, if they aren’t able to read it because it’s not mobile friendly, what do you think they will do?
More than likely they will get frustrated and just delete your email.
Here’s a video tutorial for making sure your emails are mobile friendly:
7. Not Sending A Confirmation Email
Lastly, you should think about the moment that your readers sign up for your email list — do you send them a confirmation email?
A confirmation email tells the reader that they have successfully subscribed to the list.
When people get that confirmation email, it assures them that they have done something right.
By not sending a confirmation email (it can be set up to be sent automatically) people might forget they signed up for your emails.
The best thing that you can do to get a good start with your readers is to send them a confirmation email when they sign up for your emails.
1. You may not be bringing in leads because you aren’t using A/B testing, which helps you see what works in your emails and what doesn’t.
2. Your emails may be too wordy or vague, making people either not want to read them or understand what you’re telling them.
3. If you’re using bad subject lines it’s possible they may not even be opening your emails at all.
4. With bad design, you could have good text but it could be readers don’t get to read it
5. If you are not using a call to action, your emails could be opened and read with the end result being they do nothing afterward
6. If your emails are mobile unfriendly and your readers open it on their mobile device, they could immediately delete them
7. If you don’t send a confirmation email after they sign up for your email, they may not realize they subscribed to your emails