How to Write a Blog Post That Boosts Your Painting Website’s Ranking on Google
90% of people searching online won’t bother going to the second page to find something — if it isn’t on the first page they’ll try a different variation of the search or forget about it all together.
What most people don’t know is that with a few well written blog posts, you can boost that ranking and get up to the first page of results.
Here are some tips for how to write a blog post that boosts your painting website’s ranking on Google.
1. Find Good Keywords With The Right Tools
Any good blog post that is going to rank well on Google is going to have keywords – they’re important to Google and other search engines.
This is because search engines, like Google, use keywords to understand the subject of your blog post.
The question then becomes -how you are going to find the keywords that will be best to use for your blog posts?
101 Blog Post Ideas for Painting Contractors
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You can try to guess what keywords work well, but why do this when there are tools that can help you do it even better?
One such tool, Ubersuggest, will ask you for your ideas for keywords, and then tell you how popular the words are.
More importantly, it will tell you related keywords that might be even better — that will help rank your blog higher on Google, that is.
Here’s a video tutorial on how to use Ubersuggest:
Another excellent tool for finding keywords is AnswerThePublic.com — a graphic way to see some keywords that are related to the ones you suggest.
They suggest you only put in one or two keywords and it comes in the form of a question — what are people asking about the thing you put in?
Here is what the visualization looks like for “kitchen cabinets” :
2. Use A Keyword More Often In The Post
Once you have the keyword or keywords that are going to be the most important part of your post, make sure to use it more often.
This means that you’re not just going to mention the keyword or keywords just once in the opening paragraph and then not use it again.
Of course if you want people coming back to your blogs for good advice, you’re not just going to write nonsense sentences that happen to have your keywords.
That’s a quick shortcut for Google to lower your ranking — they know what garbage text looks like and they don’t like it.
It’s much better if you sprinkle in the keyword in the text of your post throughout the post, but only in a way that makes sense.
3. Cover “People Also Search For” Ideas
Any time you perform a search on Google, the search page results will come with something else – “People Also Search For.”
“People Also Search For” is pretty much what you might imagine it to be — things people search for that would have also searched for the term you searched for.
This is important and relevant to your search term and can be an important thing to add to your blogs.
When you do searches for your keywords and Google tells you other things people search for, look at those things with a critical eye.
Consider if those things are relevant to the topic of your blog and then decide which of the ideas that people also search for would work well in your blog.
4. Add The Keywords To Images And Headings
Once you have a keyword or two that you are going to use for your blog post, you shouldn’t limit your use of the keyword to only the main text of the article.
Rather, you should also add the keyword to the images and headings of the article.
The heading part may be more obvious — you are just using the keywords in writing the headings.
The images, on the other hand, may not be so clear — how would you add keywords to images?
This refers to the alt text of images, also known as the alternate text that you see when you hover your mouse over an image.
Alt text is a good place to put your keywords and it helps with getting your article higher up in the search results — and so boost your site as well.
Here is a good tutorial on writing good alt text.
5. Make A Good Intro And Outro
One thing that helps your website go higher in search rankings is when people go on your site and then stay on it.
If you don’t have a good way to introduce your blog post, there’s a chance that a person thinking about reading it will quickly lose interest and find another website.
The more you can get people who land on your blogs to stay on them, the better, so make the effort to have a well written introduction.
A good end to your blog is also a good idea — the kind of end that either resolves the issue that they were having or has some sort of call to action.
The call to action is telling the reader to do something, like call you to book service or to fill out a form for more information.
Here’s a video tutorial on writing a good video intro:
6. Make Sure Your Post Helps Solve A Problem
There are many reasons why you as a painting contractor would have a blog — but for the reader, they generally want solutions.
If your posts are all general information, that could be okay but you will do better if your posts help to solve problems.
Of course, a post is not going to actually do the work for them, but it will tell them what they need to do in order to make it happen.
If it happens that they see what they need to do and decide that they would rather have you do it for them, of course, that is also a positive outcome.
7. Encourage Comments
Lastly, an important thing for you to do in the course of writing your blogs is to encourage your readers to comment.
This is important for a number of reasons, one being that when you get people to comment, you often get them to come back.
You also get a boost in your search rankings when you have more comments — Google and other search engines like to see comments.
They like comments because it tells search engines that there are people who are interested enough in your blog to leave a comment or two.
1. Your post should have keywords that will boost its ranking — so find good keywords with the right tools, like Ubersuggest
2. Since you will now already have at least one or two good keywords, be sure to use the keyword or keywords more often in the post
3. For subjects you should cover in the blog post, look at what Google mentioned under “People Also Search for” to give you ideas.
4. Keywords shouldn’t be just for the text of your blog post — you should add the keywords to your images and headings
5. To get the attention of your reader but also boost your ranking, make a good intro and outro for your posts
6. Blog posts that are general interest can be useful but to really boost your ranking, make sure that your post helps solve a problem that the reader might be facing
7. Encourage comments as having comments on your posts boosts their ranking on Google