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Pros & Cons: Facebook Business Page, Facebook Profile as Business Page, LinkedIn Business Page, Instagram Business Account, Instagram Personal Account

The world of social media has grown significantly since MySpace was reigning supreme 15 years ago.

Now we have a large amount of social media channels to choose from…

There’s Facebook, LinkedIn, Instagram, and many many more.

Shoutout to Dustin Hanson of Handy Hanson Painting for this week’s requested blog topic!

Let’s take a look at pros and cons of Facebook Business Page, using your Facebook Profile as a Business Page, LinkedIn Business Page, Instagram Business Account, and Instagram Personal Account.

Pros Of Facebook Business Page

One big pro of using a Facebook Business page is the simplicity of setting it up.
Cost-wise, Facebook Business Pages can’t be beaten as you can start for absolutely no money down and you can start boosting posts for as little as $5.
It is also extremely easy for anyone to tag you and your business, and get the word out about your painting business.
As soon as you start getting likes and comments on your posts, it starts a buildup effect which allows you to get likes and comments on posts more easily with less effort because you will have a larger “reach”.

Cons of Facebook Business Page

On the downside, if people don’t like or comment, it’s nearly impossible to connect with them on your Facebook Business Page…
It can be time-intensive to build your page likes — you can easily spend your whole day working on your Facebook Business Page just to get the required amount of engagement with your customers and possible customers.
There are plenty of comments that you will likely get that are entirely spam — advertisements for whatever they are trying to sell to your clients and prospective clients.
On top of this, you have comments that you’ll get from profiles that are entirely fake — bots that don’t seem to have an agenda.

Here’s a video about using Facebook for Business Page:

<br /> <h3 class="wp-block-heading">Pros Of Facebook Profile As Business Page</h3> <p>I have a few clients that actually prefer to use their own personal Facebook pages instead of creating a separate Business page.</p> <ul class="wp-block-list"><li>Although this is listed under the pros of using your Facebook Profile as a Business Page, you actually cannot use a personal profile page <em>only</em> for business. Technically, it goes against the terms and conditions you agree to when you create a Facebook account.</li></ul> <p>That being the case, you can get a lot more personal in the posts that you make.</p> <p>You can make posts about the silly and fun things that happen to you.</p> <p>Here’s an example of how Shawn Derby gives a good laugh while sharing about his painting business “Sir Paints a Lot”:</p> <div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="https://lh3.googleusercontent.com/MgzoM35t3gMf8mbGCge4IZp-3GXPj4St9NakMQ8pzSXY7KHmntHi4zuuCBRtIvzH0PH6FEjz1upgmwUI99ge_jh_FOs1LGDRlttjwfh6afQV6sDlpYShfUiHtrzesGlvl4jq-Mpz" alt="" /></figure></div> <p>There’s also a really neat thing you can do which most people are unaware of…</p> <p>As mentioned many times before, your post reach is based off how many likes/comments/shares you’ve received recently.</p> <ul class="wp-block-list"><li>With that being said, when using a personal Facebook profile you can create “lists” of people.</li></ul> <p>Doing this allows you to segment who is able to view your content for each post.</p> <p>And since your choosing whom you think will interact with your post, </p> <p>they’re more likely to see it because you’ve chosen a smaller audience.</p> <p>In this example, let’s say I’m advertising our <a data-ail="1431" target="_blank" href="https://dybvirtual.com/seo-blog-posts/" >blog</a> writing service and I want my post to be seen only by clients or prospective clients.</p> <p>I would create a post like normal then under “Sharing to” select “Public”.</p> <div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="https://lh5.googleusercontent.com/kKISO2GWtqzTpr0pG6Olb23eat8BA3wuZshDEKOArIjbemMp8GRBccB6YqPrL0fPPcCu8AprHb3rXteRJohmTXiNbeCetpKNPMQbZehxc97hJENINjg6300UD-vbHOKNXfW_xFUj" alt="" /></figure></div> <p>Then select “specific friends” and choose the friends you want in this segment:</p> <div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="https://lh5.googleusercontent.com/05EDKX2W8V6GcfevFUZEHCmdgAex_NNgn2WzhSEGBgCToS-wlG4wxb9qmSI9Xw7ZTc10EB4aOrnDWA4h8t9vgIezBeAU4xORw-bYP9eG21sNSrDZf9sJX2qCfQlqzXD4dASD2DDs" alt="" /></figure></div> <p>By filtering this way, you can more easily interact with your customers as well as your potential customers.</p> [Related – <a data-mil="1431" href="https://dybvirtual.com/social-media/painting-contractors-7-ways-to-utilize-social-media-to-get-leads/">7 Ways To Utilize Social Media To Get Leads</a>] <h3 class="wp-block-heading">Cons Of Facebook Profile as Business Page</h3> <ul class="wp-block-list"><li>The only real major con of using your Facebook Profile for your business is that you risk being flagged by Facebook as going against their terms of service.</li><li>The obvious one is that you would have to go by your Full Name instead of business name, therefore if someone is searching for a “Painting” business, your name would not come up under “Pages”.</li></ul> <h3 class="wp-block-heading"><br />Pros Of LinkedIn Business Page</h3> <ul class="wp-block-list"><li>Using LinkedIn Business page can actually improve the SEO of your business as search engines tend to take LinkedIn pages a bit more seriously than other pages.</li></ul> [Related – <a data-mil="1431" href="https://dybvirtual.com/seo/what-is-seo-and-what-can-it-do-for-my-painting-business/">What Is SEO And What Can It Do For My Painting Business?</a>] <ul class="wp-block-list"><li>LinkedIn is an extremely focused social media that stays on the topic of business and is not polluted by cat videos and memes; so you have an easier time getting your message out as a business because business is all that is being discussed on LinkedIn.</li><li>When you are looking to do Business to Business interactions, you can’t beat LinkedIn -great for commercial contractors.</li><li>It’s also the easiest ways for customers to provide believable testimonials for your business.</li></ul> <div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="https://lh6.googleusercontent.com/kqzTj7z_qKEbvR7TUTcuoQ9MJxAFEbAmh4_Q4MCDb0ntziavpA6cE5vN9kIYm87Ovv3h8M4FTHIY0bVad6nyuIpaOqtaHGGXyimgcI1ObPpk64Q6OW175wn2F7L5TB9ODj0qzw24" alt="" /></figure></div> <h3 class="wp-block-heading">Cons Of LinkedIn Business Page</h3> <ul class="wp-block-list"><li>The first major con of using LinkedIn Business Pages is the sheer volume of spam that you are going to be receiving. It will be seemingly relentless but it is important as a business owner to press on if you find that LinkedIn is serving you well.</li><li>Another con is the size of the potential audience you will find on LinkedIn is much smaller than what you’ll find on Facebook.</li><li>Far fewer people as a whole use LinkedIn than Facebook or even Twitter.</li><li>It’s also notable that LinkedIn Business Pages will draw in negative reviews you may receive on Yelp and add them to your account.</li></ul> <div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="https://lh3.googleusercontent.com/IB-w7TdFB8cid_9Pw16xLIYuzs82qw3xjS94RbtRMf_o13Tkepe8kVkewGOuLc205JezFxUrLZMoMnf5CH6p_bO3dL4qOMs1zy-UD862ZwN61NOWL6n2lmBhCjFbBcuU1H--qsU3" alt="" /></figure></div> <h3 class="wp-block-heading">Pros Of Instagram Business Account</h3> <p>Instagram Business accounts are personal accounts that have been converted to business accounts.</p> <p>The switch over to the business account is quite easy.</p> <p>Actually… you may have already seen Instagram’s banner every time you open the app, “Switch to Business Account” prompt.</p> <p>You need to have a Facebook Page in order to create an Instagram Business account which ties us back to the cons of using only a Facebook Profile as a business page</p> <ul class="wp-block-list"><li>With a Business account, you can more easily connect with customers directly.</li><li>You will also be able to get insights and demographics of who is looking at your posts.</li></ul> <div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="https://lh5.googleusercontent.com/tLMPtiYEfS0qkigB_-0znfJPD_Wpcq1lZCUKOaOINzpdDRobNVT6o8sF8Jx1aCFkNblwT-DgpYZ2yxZLkNA0icry8xc2lsKdVSVJqvtJZCS2kCFDk1VpFfRAIt1nPM3FmiPFfTee" alt="" /></figure></div> <p>These insights include top posts, your total impressions for the week, what time people are most active on your account, and more.</p> <ul class="wp-block-list"><li>Lastly, you can use a scheduling tool like Social Bee or Hootsuite to schedule posts ahead of time which isn’t possible on a regular account.</li></ul> <h3 class="wp-block-heading">Cons Of Instagram Business Account</h3> <ul class="wp-block-list"><li>The first and biggest con to having an Instagram Business Account is that your organic reach is effectively killed.</li><li>What does that leave for you and your business?<br />You basically have to “pay to play”, so to speak; you will need to boost posts in order to get people to see them.</li><li>As a Business account, Instagram will value your posts way less because they want you to pay for boosted posts.</li></ul> [Related – <a data-mil="1431" href="https://dybvirtual.com/social-media/facebook-ads-vs-boosted-posts-for-painting-contractors/">Facebook Ads vs Boosted Posts for Painting Contractors</a>] <h3 class="wp-block-heading">Pros Of Instagram Personal Account</h3> <ul class="wp-block-list"><li>One of the big pros of using your Instagram personal account for business is that you will get really good organic reach.</li><li>Meaning you aren’t going to have to pay to get all the eyeballs on your Instagram posts.</li><li>Another thing you can do with a Personal Instagram Account that you can’t do with a Business account is to connect to multiple Facebook pages.</li></ul> <div class="wp-block-image"><figure class="aligncenter"><img decoding="async" src="https://lh3.googleusercontent.com/mmFDnUVMCyidKq4zowdO1tcq3LDDyqRWqaGeygmBXjG6YKNPkfBVgUZ4yKfFdx4hTxjZrt69wjgnmrIGA_-dxzbE3cezjfsL1f9pbHZ2BcNhmF3ZjNPLOIVYyZ7vEvhNRd15FSO7" alt="" /></figure></div> <h3 class="wp-block-heading">Cons Of Instagram Personal Account</h3> <ul class="wp-block-list"><li>The chief cons of using an Instagram Personal Account is that you lose out on all of the insight that you get from having a Business Account.</li><li>If you have a Personal Account you don’t get to directly connect with your customers with the same ease that you have when you using a Business Account.</li><li>Similarly, you don’t get post insights when you use an Instagram Personal Account.</li></ul> <p>Here’s a video on using Instagram in 2020.</p> <p><iframe width="560" height="315" src="https://www.youtube.com/embed/_wo5C9qh4xE" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen">

Bottom Line:

What social media channel(s) are best for your painting business in 2020?

If you rely on organic reach you will NOT want to use Instagram for Business -they will not show your posts to all of your audience because they want you to pay for “boosted” posts.

This goes for Facebook as well, you’re more likely to have a better outcome in terms of engagement if you use a personal page as a business page -just be careful about sharing too much business related content.

And besides… people like interacting and connecting with real PEOPLE, not just a business.

As your business grows, consider adding on a Facebook business page, but if possible hire someone who has the ability and knowledge to grow it.

It also might be necessary for you to use a few different social media platforms.

Pros & Cons: Facebook Business Page, Facebook Profile as Business Page, LinkedIn Business Page, Instagram Business Account, Instagram Personal Account

Pros & Cons: Facebook Business Page, Facebook Profile as Business Page, LinkedIn Business Page, Instagram Business Account, Instagram Personal Account

Let’s take a look at pros and cons of Facebook Business Page, using your Facebook Profile as a Business Page, LinkedIn Business Page, Instagram Business Account, and Instagram Personal Account.

Pros Of Facebook Business Page

Cons of Facebook Business Page

Bottom Line:

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